Line Art

About Us


Brand Story

‘Dhoonki’ is a conscious and ethical clothing brand for women from the house of MU-SH Fashions and Labels Pvt Ltd. The brand name draws its reference from the emotions and expressions of being and living a strong persona, be it a dare to dream big or coming out victorious, we call it as a Dhoonki Moment!

Each dress we make is designed with ample thoughts given and keeping comfort as a biggest priority. We ensure this with our choice of raw material that goes into the making of outfits. We use naturally grown cotton,  handspun and handwoven into fabrics coupled with traditional weaving art and comfortable silhouette, which gives our outfits a contemporary appeal and yet keeping it Modern.

All of what we offer is handcrafted in India with help of our weavers, artisans and tailors, who work very hard to get a finished product ready for a unique experience curated just for you!

Our design philosophy resonates around minimalism and attempts to amplify confidence through clothing. Dhoonki is not about a clothing line, it is about a woman who wears it, She is bold, confident and fearless!

"Be Conscious"

"Be Gorgeous!”

fashion with dhoonki

explore styles

Meher -
₹5300 ₹4150

Ziya -
₹6600 ₹5250

Ash Blue -
₹1550 ₹1250

Teal Scarf -
₹1750 ₹1550

Noor -
₹6200 ₹4890

Mishi -
₹4700 ₹3690



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